DX Award :: Volvo’s 3D Truck Configurator


Volvo’s 3D Truck Configurator is absolutely astounding. Naturally, since Volvo is a Swedish firm, you’d expect to find that their truck accessories website is the work of one of the top two Swedish agencies, Framfab AB.  Designed for a broadband connection to be sure, the site is well worth the wait. Based on Viewpoint technology, the site offers 3D rendering of Volvo’s trucks, allowing potential buyers and others to virtually check out all of the neat options and accessories for their truck, before they buy.


ARCHIVED DESIGN AWARD PAGE :: 2002 DX AWARDS

This page is republished for historical and archival reasons, highlighting the history of online design and the work of some of the many talented individuals who were instrumental in the early days of online media.


We are honored to select Volvo’s 3D Truck Configurator as this week’s recipient of the IPPA’s Award for Design Excellence.


Volvo’s 3D Truck Configurator is absolutely astounding. Naturally, since Volvo is a Swedish firm, you’d expect to find that their truck accessories website is the work of one of the top two Swedish agencies, Framfab AB.

Designed for a broadband connection to be sure, the site is well worth the wait. Based on Viewpoint technology, the site offers 3D rendering of Volvo’s trucks, allowing potential buyers and others to virtually check out all of the neat options and accessories for their truck, before they buy.

As far as online promotional websites go, Framfab has outdone themselves — everywhere you look, you are surprised at what they have achieved. To experience it, all you need is a browser and a willingness to wait for a little at the beginning (if you only have a modem, that is, like most truckers).

Even if you have no intention of buying a Volvo Truck, you can easily spend an hour playing around in their 3D Truck Configurator. In fact, with such a well-designed interface surrounding the Viewpoint tool, they have broken new ground, finally achieving a true 3D world through the Internet — a dimensionality that seems so natural but is so difficult to achieve.

The technology behind this is absolutely stunning. A quick-install plug-in is dropped onto your hard drive when you first surf the site (with your permission, of course), and from there on it is just plain fun.

Left click and rotate, right click and zoom, both click and drag; and our favorite, click on the little link, “Hyperview” and hold onto your hat!

You can change colors, add special options, and customize to your heart’s content. Nonetheless, the most amazing thing is the overall site interface itself — when you click on an option, such as the Grill Arch, the site not only pops on the front grill design option but also displays a nice close-up with a marketing-based pitch on that option in the place of the options menu. In short, as you customize, you learn about Volvo’s features.

Once you are done with the outside of your truck, click on “Interior”. The truck will rotate around with all of your options still in place, and the driver’s door opens. With a zoom, you’re inside and ready to customize the cab.

Our favorite option: the Coffee Maker — after all, aren’t Swedes known for great coffee? Our second favorite: the Under Bed Refrigerator, which you’ll need for those long winter night drives up to Lappland.

With Volvo’s 3D Truck Configurator, you have a great place to start dreaming about your next big rig, even if you’re not a trucker.



Key Staff
Maria Hansen, project manager
Michael Käppi, art director
Andreas Pernmyr, 3D creator
Bjarne Kristensson, 3D creator
Fredrik Åström, 3D creator
Tina Sjöstrand, interface developer
Kerstin Dovrén, interface developer