DX Award :: Disappearing Inc.


The Disappearing Inc. site was created by Red No.40, one of the hot, cutting edge design shops hailing from a New York City. In the world of online design today, San Francisco isn’t the only address to have; talent lives everywhere, and particularly in New York.


ARCHIVED DESIGN AWARD PAGE :: 1998 DX AWARDS

This page is republished for historical and archival reasons, highlighting the history of online design and the work of some of the many talented individuals who were instrumental in the early days of online media.


We are honored to select Disappearing Inc. as this week’s recipient of the IPPA’s Award for Design Excellence.


The Disappearing Inc. site was created by Red No.40, one of the hot, cutting edge design shops hailing from a New York City. In the world of online design today, San Francisco isn’t the only address to have; talent lives everywhere, and particularly in New York.

The lynchpin of Disappearing Inc. is its incredible graphics. Face it, designers buy fonts. Designers love graphics. Fonts sell best when couched in edgy, modern graphics. Disappearing Inc. understands this and their site reflects how they target their marketplace.

Therefore, the presentation of each font in the collection is a graphic extravaganza. In effect, DI is just two steps away from becoming the online equivalent of the old Emigre (a leading competitor and perhaps the leading font house to employ graphic design in their print catalogs). This sort of design not only influences a buyer but influences a generation of new designers online — and if you’re going to do hot design, why not use DI fonts?

You’ve got visit every page of the catalog if for no other reason to awe yourself over their graphics. While you do this, a font or two just might catch your imagination and, as you will see, you’re just a couple of click away from the instant gratification of online purchasing.

This is sharp e-commerce. Buy a font online and you experience real cost savings versus having it shipped to you on a disk. In effect, they are using the Internet for what it should be used for — to change the way we do business in a way that both adds value and cuts costs. Moreover the purchasing process is straightforward and easy.

One major downside concerns the designer’s approach to those who don’t have the latest browser technology plugged into their skin. Basically, it reads something like this: “get a life, get a real browser, and grow up”. Somehow, that just doesn’t seem all that market savvy, does it?

In fact, the reviewers almost disqualified the DI site on this basis, but thought it best to just point it out in the review. Funny thing, time after time, AOL users spend money online. Obviously, such dollars are somehow tainted and the folks at Disappearing Inc. don’t want them. Another interesting read, pull down the source code on the first page and read the NOFRAMEs version of the site. Our message here is straight out of Marketing 101 — the customer is always right; you don’t have to be an automotive engineer to buy a Ferrari.

Another thing that we could live without would be the sound effects on font selection. To put it bluntly, after just a couple of squeaky selections, it just plain gets old. If the graphics weren’t so perfect, we’d have lost patience with the site early on.

The bottom line at Disappearing Inc., discounting the two points mentioned above, is simply that you can’t do it better. If you are looking for the almost perfect font foundry site online, you’ve arrived. Just please, guys, drop the hate messages to those who don’t use the latest browser — your sales will go up.

Scoring (10 is Maximum):

Graphics Design…….. 9.2

Programming………… 8.2

Content and Copy…… 5.0